THE LANDSCAPE FOR THE PROFESSIONAL ATHLETE HAS CHANGED
We work with athletes and brands through the creation of high end advertising and marketing content which flows into talent management.
JSI is a creative agency focusing on triathlon multi-sport disciplines. We produce content at the highest commercial level for athletes and brands.
IF YOU BUILD IT, THEY WILL COME
We endeavour to market each of our athletes to, and for, brands in a unique dynamic way, setting our athletes apart from the rest.
With over 15 years experience working with brands, our network is vast and strong.
In combination with world class professional video and photographic advertising experience, we can offer content creation like no other.
MEET THE TEAM
SARAH CROWLEY
ATHLETE MANAGER
Sarah is a professional triathlete and business advisor with many years of experience in athlete contract negotiation.
DALE TRAVERS
PR MANAGER/CONTENT PRODUCER
Dale is a Professional photographer/videographer with over 10 years’ experience in commercial advertising.
I have been involved in the full life cycle of professional sport, initially competing as an age group triathlete, elite triathlete and now as a full time professional long course triathlete.
I am a multiple Ironman Champion, with victories all over the globe, including two podium finishes at the Hawaiian Ironman World Championship and a ITU Long Course World Championship. As a result, I have a considerable network and valuable experience connecting, defining and negotiating successful sponsorship agreements.
My commercial skills stem from my business background. I am also a Chartered Accountant previously working as a Director for Deloitte Corporate Finance in Brisbane. I was the 2006 National Deloitte Business Woman of the Year. I have a keen interest in the development of the sport, having previously held a position on the board of Triathlon Australia.
I have worked with many Tier 1 companies on a large variety of campaigns across Australia and US, specializing in conceptualizing and delivering highly engaging content with proven return on investment.
I’ve worked with the best athletes in the world and some of the biggest brands in the industry such as Canyon, PTO, Audi, Thule, Sram, Wahoo and Hoka One One.
For a full rundown of my portfolio, check out my work here www.daletravers.com
TESTIMONIAL
The passion and insight Sarah delivers to her sponsors ideally compliments Dale’s experience and professionalism.
Eric Gilsenan
Triathlon Marketing Consultant
Clients include : HOKA, IMG,
and Ironman.